"A Gentleman Cares" is the launch advertisement campaign for the German startup "Lennart and Luke". The brief was to create multiple versions of the same ad in English and German (7 in total) to introduce the product and the company. It was very important for the client to create positive associations and emotions. The idea of the spot is quite simple, not re-inventing the wheel, to minimize risk of failure and still create a high-quality campaign with a "feelgood" story, presenting the product in the ideal way to the target audience.
The different versions of the ads are for different purposes: The shorter (and square) ones are for social media, the ones with the English (or without) voice-over are for the international market. The longest, 60-sec version, is for the website and their product presentation at fairs and shops.
Produced by:
DIrected by:
Head of production:
DoP:
Macromedia GMBH
Hassan Atia, Louisa Markert
Konstantin Mayer
Dietrich Pollak